FOR IMMEDIATE RELEASE
09/23/2005

Xyanide Goes Live

Austin, TX, USA – September 23, 2005 - A new and exciting shooter called Xyanide is now available on mobile phone carriers Cingular, Nextel, Boost and Telus in North America. This intense XBox and Game Boy Advance game is now available to mobile phone users everywhere. Xyanide will initially be available on Cingular, Nextel and Boost but launches on North American carriers will following closely.

“We are very excited about the cross branding opportunities that Xyanide will allow,” said Dominic Lau, President of Essential Applications. “The cross platform nature of this game will create new synergies for us that we can build on.”

The launch in the US compliments a worldwide launch of the game that took place earlier this year.

ABOUT ESSENTIAL APPLICATIONS
Essential Applications, Inc. is a leading provider of targeted mobile content. Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA. For more information, please visit www.essapps.com.

For Additional Information:
For Additional Information:
Luke Downs
+1 888 734 4463

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