FOR IMMEDIATE RELEASE
11/17/2004

Essential Applications Launches Titles with Nextel

Austin, TX – November 17, 2004 – Essential Applications, Inc. is proud to announce the launch of several titles on Nextel's post paid network and prepaid network, branded as Boost Mobile. Combined, the two networks have over 16 million customers and is an excellent channel for the distribution of mobile content.

ABOUT NEXTEL
Nextel Communications, Inc. is a multinational communications company based in Virginia, USA. The company has built a leading wireless operation in the US and has agreed to be acquired by Sprint.

ABOUT ESSENTIAL APPLICATIONS
Essential Applications, Inc. is a leading provider of targeted mobile content. Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA. For more information, please visit www.essapps.com.

For Additional Information:
Luke Downs
+1 888 734 4463

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