FOR IMMEDIATE RELEASE
02/15/2006

Chippendales Mobile Game Launched

Austin, TX, USA - February 15, 2006 - Today Essential Applications released the first Chippendales branded mobile game. The game, The Ultimate Girls Night Out, was formally launched today and will be immediately available to mobile customers around the world.

"Today is another landmark day for Essential Applications. We are launching a mobile game with a globally recognized brand," said Dominic Lau, President of Essential Applications. "This is another significant step towards our goal of becoming a leading provider of targeted mobile content. We look forward to extending the Chippendales brand even further in the mobile space."

In addition to this game, Essential Applications will also be offering other Chippendales branded mobile content including wallpapers and videos.

ABOUT CHIPPENDALES
An icon of American Culture, Chippendales is a brand driven, Entertainment Company that produces Broadway-style shows around the world. Established in 1979 for the sheer entertainment of women, the company has evolved into an international consumer brand operating three business groups - Live Entertainment, Licensing, and Online. Chippendales Entertainment has headquarters in New York with offices in Las Vegas and London.

ABOUT ESSENTIAL APPLICATIONS
Essential Applications, Inc. is a leading provider of targeted mobile content. Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA. For more information, please visit www.essapps.com.

For Additional Information:
Luke Downs
+1 888 734 4463

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