FOR IMMEDIATE RELEASE
05/12/2005

Real-Time Multiplayer Game Launched in Japan

Austin, TX, USA – May 12, 2005 - Essential Applications is proud to announce the launch of their real-time multiplayer game Multiplayer Snake on the mobile phone network of KDDI of Japan. The game was formally launched on all handsets today and is now available to all of the customers of the second largest mobile phone company in Japan.

¡ÈIt took a lot of hard work but we and our partner companies have again brought the most advanced in mobile gaming to mobile phone users,¡É said Dominic Lau, President of Essential Applications. ¡ÈWe look forward to continue to do so with the exciting titles we are currently working on.¡É

ABOUT KDDI
Tokyo based KDDI is the second largest mobile phone company in Japan with its 19 million customers making up 22% of the Japanese mobile phone market.

ABOUT ESSENTIAL APPLICATIONSEssential Applications, Inc. is a leading provider of targeted mobile content. Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA. For more information, please visit www.essapps.com.

For Additional Information:
Luke Downs
+1 888 734 4463

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