FOR IMMEDIATE RELEASE
07/25/2006

MAXIM Mobile Content Launched in Latin America

Austin, TX – July 24, 2006 – Today Essential Application, Inc. launched MAXIM mobile games and wallpapers on Esmas Móvil, a leading mobile portal in Mexico. MAXIM, owned by Dennis Publishing, is the number one men's lifestyle magazine in the U.S., Latin America, and the world. Esmas Móvil is the leading mobile portal in Mexico and the online portal of Telvisa, the largest Mexican television network and the world's largest producer of Spanish language media.

“I am very proud that we have had the opportunity to be a part of this significant and far reaching project,” said Dominic Lau, President of Essential Applications. “Today we have successfully completed a significant step towards bringing MAXIM mobile content to all of Latin America. With pending launches on a number of carriers throughout the region, MAXIM’s mobile presence in Latin America is set to grow rapidly.”

“The powerful combination of Esmas Móvil’s massive installed base and Televisa’s advertising abilities will allow the mobile MAXIM content to reach an enormous number of users all the while extending the MAXIM brand. With mobile growth in Latin America poised for tremendous growth, we are excited we are taking these steps now,” Lau continues.

ABOUT MAXIM MAGAZINE
MAXIM is the men’s lifestyle magazine published 12 times a year by Dennis Publishing. Editor-in-Chief: Ed Needham. Group Publisher: Robert F. Gregory. Dennis Publishing, Inc. is a media company that publishes the two most successful modern men’s lifestyle magazines in America – MAXIM (2.5 million rate base) and Stuff (1.3 million rate base) – along with general interest music magazine Blender (Advertising Age’s Launch of the Year), and The Week, a distillation of the week's most important news and opinion from the US and international media. MAXIM, Stuff, Blender and The Week are registered trademarks of Felix Dennis. MAXIM Radio is broadcast on Sirius Satellite Radio on channel 145.

ABOUT GRUPO TELEVISA, S.A. AND ESMAS MÓVIL
Grupo Televisa, S.A. is a media company and a participant in the international entertainment industry. The Company produces Spanish language television programs. Grupo Televisa, S.A. broadcasts programs produced by it, as well as programs produced by others, through its own networks, cable system and through its direct-to-home (DTH) satellite services or through other cable and satellite providers in Mexico, Latin America, Europe, Asia, Africa, the United States, Canada and Australia. It also licenses its programming to other television broadcasters and pay television systems worldwide. It also publishes Spanish language magazines. The Company engages in other businesses, including radio production and broadcasting, feature film production and distribution, and operates an Internet portal. Its business segments are television broadcasting, pay television networks, programming exports, publishing, publishing distribution, Sky Mexico, cable television, radio and other businesses.

ABOUT ESSENTIAL APPLICATIONS
Essential Applications, Inc. is a leading provider of targeted wireless content. Essential Applications is a privately held corporation established November of 2000 and is based in Austin, TX, USA. For more information, please visit www.essapps.com.

For Additional Information:
Luke Downs
+1 888 734 4463

Click here for list of all press releases.